As far as fundraising India campaigns are concerned, the difference between good and great is a very fine line. The smallest details in your fundraiser make for the biggest differences. You may have everything well planned out, but losing sight of the smallest of things can make or break your campaign.

So in order to help you get down to the details your campaign, this guide will explain the difference between a good and a great fundraising India campaign.

Have call-to-action buttons

It is easy to create an emotional powerhouse with your campaign story. Now it is a good thing to be able to evoke the right emotions through your message, but a great campaign story needs to be short and crisp, yet evoke the same emotions and still hold the reader’s attention. Every great campaign story must have a call to action button at the end of it.

Build and engage a community on social media

It is no secret that social media is the most effective and sure-shot way to get a message out to many people at the same time. However, in order to run a great crowdfunding campaign, you have to keep your online community engaged all the time. There are so many methods for crowd engagement such as free prizes, quizzes, offline fundraisers, marathon runs, and more. This way, you’re more likely to sustain the people in your circle even for future campaign.

Set realistic targets

It’s always good to aim high, because that’s one way to ensure you work towards your target. However, it is much more practical to conduct a proper cause-effect analysis to know the size of your target audience. This way you will be able to set a very realistic and achievable target, and you won’t set yourself up for disappointment.

Stay in touch with your donors even after the campaign is over

When someone contributes a resource, or puts in volunteer work, or even a shout-out on social media, for the purpose of furthering your cause, you have to express your gratitude to them. A thank you note or a small token of appreciation is a great way to let them know how much you value their help. Beside, if they have contributed to your cause in any way, it is your responsibility to keep them updated with the progress of your project.

More often than not, the success of a crowdfunding campaign relies on these nitty-gritties, so it’s best to keep them in mind from the very beginning. Launch your first campaign with Impact Guru, one of the largest online crowdsourcing platforms from India.